● ● ● Selected Works

Become Pollinators
2024-2025

Partners
Hammersmith Community Gardens Association
Phoenix Garden

Delivarables

Campaign
Graphic Design
Digital & Tech

Role
Design Researcher
Graphic Designer
Experiential Designer (Workshop & Virtual Reality)

Urban pollinator populations across the UK are in measurable decline, yet most people think "pollinator" means honeybee. Education campaigns have delivered facts for decades. What they haven't delivered is a felt sense of urgency, or the practical confidence to act.
This project asks whether multimedia embodied experience can do what information alone cannot.

Challenge
Passive pollinator education: pamphlets, websites, awareness campaigns, changes what people know but not how they feel or what they do.
42% of UK pollinator species are in long-term decline: Community garden volunteers, who could be powerful local advocates, lacked the knowledge, visual vocabulary, and practical tools to create habitat in their own green spaces.
The project needed to reach a 100+ audience encountering VR for the first time.

Vision
➔ Educate people about the different types of pollinators, their needs, and how to support them.
➔ Provide people with the knowledge to design their own pollinator features, tailored to their available green spaces (e.g. community gardens, house gardens, balconies, windowsills and more).
➔ Make the process of creating these features affordable, accessible, and achievable for people of different skill levels.
➔ Reignite people’s connection to nature and foster a sense of responsibility.

Approach
In collaboration with two London community gardens, we developed the campaign across four workshops.
Participants first drew pollinators to reflect on how they perceive them; then used VR to experience the city from a bee’s perspective; next, they felt bee vibrations through a sound-based floral sonification installation to understand pollination behaviour; and finally, they worked together to design real pollinator habitats for their personal spaces.
This process moved from sensory attunement to cognitive translation, then to spatial application, each stage reinforcing the next.

Project Showcase

Research Question

How can we raise awareness about pollinators and help people co-construct urban ecological spaces through multimedia embodied experiences?

Research Process

03 Project Name

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March 2047

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